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The Master of Arts in Marketing offers the opportunity to develop or expand specific skills in market analysis and understanding, strategic planning and marketing management.

It is a graduate course aimed at university graduates (with a bachelor’s degree or equivalent) that combines up-to-date content of high international value with innovative methodologies and learning experiences that expose students to cutting-edge marketing knowledge. 

Upon graduation you will have theoretical, practical and methodological knowledge that will allow you to find creative and innovative solutions to everyday challenges. There are universities and institutions that offer this program for free or that offer the possibility of a scholarship.

The Free Master of Marketing Program is designed to develop in-depth knowledge of relevant and innovative marketing skills and techniques for future students interested in pursuing or improving their existing marketing careers. 

The program provides tools, concepts, frameworks, critical thinking skills and practical projects in areas of interest including entertainment, sports entertainment, luxury and lifestyle, technology, health and new business marketing. This allows for more effective development, improvement and refinement of the marketing techniques that are so critical to local and global business success.

What is a Master of Arts in Marketing ?

Enjoy a stimulating and flexible degree designed to help you develop a critical appreciation of key areas of marketing, while giving the opportunity to hone your skills in a specific area, or you can pursue an academic career through subsequent doctoral work.

With a Master of Arts in Marketing, you will acquire the key skills necessary for a successful career in marketing, learn about marketing management strategies and the development processes for bringing new products to market.

Also research methods, including data collection and analysis techniques. The specializations that can be found in this program will help you excel in the job market are Business to Business, Consumer Behavior, Corporate Social Responsibility, International Market, Retail and Services.

The programs generally consist of core subjects such as marketing theory and practice, market research, accounting and finance, and brand management, as well as a variety of electives and/or a master’s thesis. 

You will also have the opportunity to learn how to properly conduct research, both quantitative and qualitative, in market research projects or business analysis modules. 

Program, Subjects and Content of the Master of Arts in Marketing

These are some of the topics that can be included in the program content of a Master of Arts in Marketing:

  • Fundamentals of Marketing Management
  • Marketing Strategy and Implementation
  • Quantitative marketing research in the digital age
  • Professional skills in qualitative market research
  • Advertising and integrated marketing communication
  • Consumer behavior
  • Business-to-Business Marketing
  • Retail Marketing
  • Services Marketing
  • International market
  • Digital Business

How Long Does the Master of Arts in Marketing Take ?

A Master of Arts in Marketing lasts 1 to 2 years full time.

Where can I Work with the Master of Arts in Marketing ?

With a Master of Arts in Marketing you will be positioned to begin a career in a variety of industries and with companies ranging from international giants to start-up entrepreneurs. And you will be prepared for a variety of positions that offer great potential for professional growth. Some of the job titles are:

  • Analysts / Social Media Specialists
  • Marketing and public relations agency
  • Digital Marketers
  • Sales
  • Consumer/Marketplace Perspectives
  • Research Analysts

Countries and Cities Where You Can Study the Master of Arts in Marketing for Free Getting a Scholarship

  • Italy
  • Spain
  • Denmark
  • Malta
  • United Kingdom
  • Netherlands
  • Hong 
  • Kong
  • United States
  • Belgium

Institutes, Centers and Universities where the Master of Arts in Marketing is Possibly Taught for Free, through Scholarships

Master in Marketing and Brand Management

  • Link University Campus
  • Rome, Italy.

Master in Digital Marketing with Specialization in E-commerce or Sales

  • European Graduate Institute
  • Barcelona, Spain.

Master in Economics and Business Administration – International Business and Marketing

  • University of Southern Denmark
  • Odense, Denmark.

Master of Science in Strategic Management and Marketing

  • University of Malta
  • Valletta, Malta.

Master of Marketing

  • University of Stirling
  • Stirling, United Kingdom.

Master of Marketing

  • University of Groningen
  • Groningen, Netherlands.

Master of Science in Marketing

  • HKU Business School
  • Telegraph Bay, Hong Kong.

Master of Marketing

  • Syracuse University – Whitman School of Management
  • Syracuse, United States.

Master’s Degree in Marketing and Digital Transformation

  • Vlerick Business School
  • Ghent, Belgium.

Master of Arts in Marketing Reference Prices

The prices of the Master of Marketing can be varied. The prices of these Masters are between $6,350 and $36,200. In some cases it can have a higher cost.

The cost of this Master’s degree will vary according to the country where it is taught, the institution or university that teaches the Master’s degree, the modality, duration, and the materials provided during the study, among other factors.

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