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Today’s marketing graduates can use technological advances to make big changes in this popular career. As consumers become more socially aware and more demanding of brands, tomorrow’s marketing leaders face exciting challenges.

Students who love emerging technology and an evolving landscape thrive in this field.

What is a PhD in Marketing ?

Marketing studies are based on four different theories: 

  • Economics
  • Behavioral
  • Psychological 
  • Administrative

Through their application and interaction, it solves the situations that may arise in companies. Participants will jointly use programs based on field and discipline to obtain and apply knowledge. Program can take 3-5 years to complete and requires a dissertation prior to graduation. 

A Doctorate in Marketing opens doors in the academy and corporate world. A graduate with a PhD. in Marketing is well suited to become a post-secondary teacher with research capabilities

Doctorate in Marketing graduates are prepared to work as marketing executives and managers. Some graduates may find work as senior executives for large corporations, such as marketing directors.

Program, Subjects and Content of the Doctorate in Marketing

No matter your specialization, your doctoral program will expand your understanding of marketing techniques and theories, research skills, and instructor abilities. Doctorate in Marketing will introduce you to advanced concepts in research methodology, statistics, and marketing psychology. 

Areas of emphasis include economics, operations research, sociology, statistics, and psychology.  Most marketing PhD graduates continue their careers in academia, but many also work in corporate marketing research. Programs are microeconomics, consumer behavior, and data analysis. 

Some typical classes include:

  • Branding Strategies
  • Quantitative marketing methods
  • Statistics and management
  • Psychometry
  • Econometrics
  • Modeling
  • Behavioral Marketing Seminar
  • Marketing models
  • Research Methodology
  • Multivalent statistics

Countries and Cities Where You Can Study the PhD in Marketing for Free Getting a Scholarship

Some countries where you can study the PhD in Marketing:

  • Finland
  • United States
  • United Kingdom
  • Australia
  • Germany
  • Norway

Institutes, Centers and Universities Where the Doctorate in Marketing is Possibly Taught for Free, through Scholarships

Universities that offer a Doctorate in Marketing:

Doctorate in Marketing

  • Hanken School of Economics
  • Helsinki, Finland

Doctorate in Marketing

  • Yale New Haven University
  • Connecticut, United States

Doctorate in Marketing

  • Freedom University
  • Online

Doctorate in Marketing

  • Lancaster University – Lancaster School of Management
  • England, United Kingdom

Doctorate in Marketing

  • Melbourne Business School, Faculty of Business and Economics Melbourne 
  • Victoria, Australia

Doctorate in Marketing

  • University of Mannheim
  • Mannheim, Germany

Doctorate in Marketing

  • BI Norwegian Business School
  • Oslo, Norway

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