Nowadays, the field of marketing research is experiencing accelerated growth. For any company, knowing and satisfying the needs and desires of users and consumers is part of its mission. This implies having a deep understanding of consumer behavior, motivations, influences, preferences and perceptions.
Neuromarketing, despite being a relatively new field, is multidisciplinary: it encompasses areas such as neuroscience, marketing, market research and psychology. It is possible to get these programs for free or get some funding program to pursue this Master’s degree.
The growing interest in the fields of consumer neuroscience and neuromarketing is leading to an increased demand for professional training. Motivated by this interest, some universities offer Master’s degree programs in neuromarketing.
A Free Master’s Degree in Neuromarketing is a program that is designed to meet the needs of companies that require professionals with the skills to gather and analyze market information, allowing them to make the most appropriate strategic and operational decisions.
The Free Master’s in Neuromarketing teaches how successful organizations use psychology to understand consumer behavior and helps you gain the skills to apply psychology in a business context.
This program requires an undergraduate degree in Business Studies, Management and Business Administration, Advertising, Communication, Social Sciences and Psychology or any other degree that serves as a foundation.
The program has been developed taking into consideration the scientific infrastructure, needs and practice of neuromarketing in the field of marketing communications considering the changing conditions and evolution of the global economy.
Neuromarketing has managed to give clues and guidelines to minimize uncertainty in traditional market research methods, with new techniques of analysis and research, observing stimuli and the generation of attention and emotion that can be translated into actions.
A Master in Neuromarketing is a graduate academic program that provides knowledge and skills to use Neuromarketing tools in market research. A Free Master Degree in Neuromarketing aims to prepare advertisers, marketers, researchers and anyone who wishes to deepen their understanding of the consumer.
With a Master in Neuromarketing you will learn techniques in Cognition and Consumer Behavior Research for Business and Advertising. A Master in Neuromarketing will teach you the techniques being used by marketing, communication and branding managers to analyze consumer responses to stimuli in a brand.
These are some of the subjects that may be included in the programmatic content of a Master’s Degree in Neuromarketing:
Time required to complete a Master’s Degree in Neuromarketing is between 1 and 2 years of full-time study. Duration will depend on factors such as the university that offers the master’s degree, the country of origin, the study plan, schedules, fees, among others.
Graduates of a Master’s program in Neuromarketing can perform functions in different environments. They can also play roles in strategic and operational marketing, higher education teaching, and political communication and propaganda consulting.
Some of the career opportunities available include: research departments of FMCG companies, product design and marketing strategies, consumer behavior analysis, advertising agencies and business management departments.
The prices of the Master in Neuromarketing can be varied. The prices of these Master’s degrees range from $8,960 to $26,200 per year. In some cases it can have a higher cost. The cost of this Master’s Degree will vary according to the country where it is taught, the institution or university that teaches the Master’s Degree, the modality, the duration and the materials provided during the study, among other factors.
Related Topics
Other Topics of Interest in ALPHAPEDIA
Esta web usa cookies.