Nowadays, the field of marketing research is experiencing accelerated growth. For any company, knowing and satisfying the needs and desires of users and consumers is part of its mission. This implies having a deep understanding of consumer behavior, motivations, influences, preferences and perceptions.
Neuromarketing, despite being a relatively new field, is multidisciplinary: it encompasses areas such as neuroscience, marketing, market research and psychology. It is possible to get these programs for free or get some funding program to pursue this Master’s degree.
The growing interest in the fields of consumer neuroscience and neuromarketing is leading to an increased demand for professional training. Motivated by this interest, some universities offer Master’s degree programs in neuromarketing.
A Free Master’s Degree in Neuromarketing is a program that is designed to meet the needs of companies that require professionals with the skills to gather and analyze market information, allowing them to make the most appropriate strategic and operational decisions.
The Free Master’s in Neuromarketing teaches how successful organizations use psychology to understand consumer behavior and helps you gain the skills to apply psychology in a business context.
This program requires an undergraduate degree in Business Studies, Management and Business Administration, Advertising, Communication, Social Sciences and Psychology or any other degree that serves as a foundation.
The program has been developed taking into consideration the scientific infrastructure, needs and practice of neuromarketing in the field of marketing communications considering the changing conditions and evolution of the global economy.
What is a Master Degree in Neuromarketing ?
Neuromarketing has managed to give clues and guidelines to minimize uncertainty in traditional market research methods, with new techniques of analysis and research, observing stimuli and the generation of attention and emotion that can be translated into actions.
A Master in Neuromarketing is a graduate academic program that provides knowledge and skills to use Neuromarketing tools in market research. A Free Master Degree in Neuromarketing aims to prepare advertisers, marketers, researchers and anyone who wishes to deepen their understanding of the consumer.
With a Master in Neuromarketing you will learn techniques in Cognition and Consumer Behavior Research for Business and Advertising. A Master in Neuromarketing will teach you the techniques being used by marketing, communication and branding managers to analyze consumer responses to stimuli in a brand.
Program, Subjects and Content of the Master Degree in Neuromarketing
These are some of the subjects that may be included in the programmatic content of a Master’s Degree in Neuromarketing:
- Fundamentals of Marketing: Branding, Sensory Marketing and Experiential Marketing.
- Fundamentals of Neuroscience and Neurobiology of Consumer Behavior.
- Fundamentals of Neuromarketing. Neural bases applied to Consumer Behavior and Purchase Decision Making.
- Consumer Behavior: Quantitative and Qualitative Techniques.
- Neuroscientific techniques for the study of Consumer Behavior.
- The practice of Neuromarketing today.
- New challenges and advanced techniques in Neuromarketing.
- Ethical and legal aspects in the practice of Neuromarketing.
How Long Does the Master Degree in Neuromarketing Take ?
Time required to complete a Master’s Degree in Neuromarketing is between 1 and 2 years of full-time study. Duration will depend on factors such as the university that offers the master’s degree, the country of origin, the study plan, schedules, fees, among others.
Where can I Work with a Master Degree in Neuromarketing ?
Graduates of a Master’s program in Neuromarketing can perform functions in different environments. They can also play roles in strategic and operational marketing, higher education teaching, and political communication and propaganda consulting.
Some of the career opportunities available include: research departments of FMCG companies, product design and marketing strategies, consumer behavior analysis, advertising agencies and business management departments.
Countries and Cities Where You Can Study the Master Degree in Neuromarketing for Free with a Scholarship
- United Kingdom
- The Netherlands
- United States of America
- South Africa
Institutes, Centers and Universities Where the Master Degree in Neuromarketing is Possibly Taught for Free, through Scholarships
Master in Neuromarketing
- Autonomous University of Barcelona
- Barcelona, Spain.
Master in Applied Neuromarketing
- Polytechnic University of Valencia
- Valencia, Spain.
Master’s Degree in Marketing and Consumer Psychology
- University of Sussex
- Brighton, United Kingdom.
Master in Neuromarketing
- Üsküdar University
- Üsküdar/Istanbul, Turkey.
Master’s Degree in Consumer Economic Psychology
- Leiden University
- Leiden, The Netherlands.
Master of Science in Marketing
- University of Pittsburgh
- Pittsburgh, Pennsylvania, U.S.A.
Master of Science in Intelligent Marketing
- Fordham University
- Manhattan, New York, U.S.A.
Master’s Degree in Research-Based Marketing
- Cape Peninsula University of Technology
- Cape Town, South Africa.
Master Degree in Neuromarketing Reference Prices
The prices of the Master in Neuromarketing can be varied. The prices of these Master’s degrees range from $8,960 to $26,200 per year. In some cases it can have a higher cost. The cost of this Master’s Degree will vary according to the country where it is taught, the institution or university that teaches the Master’s Degree, the modality, the duration and the materials provided during the study, among other factors.
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