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Marketing is the activity, the set of institutions and processes to create, communicate, deliver and exchange offers that have value for customers, partners and society in general.

The Master of Marketing programs are based on students’ fundamental business knowledge, highlighting key marketing concepts such as effectiveness, segmentation, activation, dominance, pricing, service, retailing, brand management and more. There are universities and institutions that offer this program for free or that offer the possibility of a scholarship.

With a Free Master’s Degree in Marketing you can learn how to create and implement advertising and promotional strategies to sell products and services.

Master of Marketing students will benefit from the opportunity to learn from leading marketing experts and gain the creative thinking skills necessary to meet the strategic and analytical challenges of modern marketing.

What is a Master Degree in Marketing ?

A Master of Marketing combines the theories of finance, business management, market research and consumer behavior. During the Marketing courses, you will learn how to promote products or services in a way that generates greater sales revenue.

Marketing students will develop technical and analytical skills, but will also learn how to be great storytellers. You will discover how to create advertising campaigns, focusing on the four golden concepts of marketing: product, price, place and promotion.

During your Master of Marketing studies, you will learn how to identify your target audience or market. Keep in mind that creating a great strategy is not enough, you will also need to know how to share it efficiently to reach your target audience. After executing your marketing campaigns, it will also be your job to collect the resulting data and analyze the results of the campaign to improve and learn from it.

A Master of Marketing combines state-of-the-art theory and practical applications. Students acquire the skills to create, communicate and deliver value through personalized products and services.

Program, Subjects and Content of the Master Degree in Marketing

These are some of the topics that can be included in the program content of a Master’s degree in Marketing:

  • Strategic Marketing Management
  • Strategic marketing simulation
  • Reinvent your business model with Odyssey 3.41
  • Data Analysis for Marketing
  • Data manipulation and display
  • Marketing Problem Solving: Case Studies
  • Product design and development
  • Pricing Strategy
  • Neuroscience and Marketing Reshaping
  • Marketing P&L
  • B4B Marketing
  • Retail Strategies
  • Brand and customer experience
  • Business development for startups
  • Business Planning
  • Digital Advertising
  • Sustainable Marketing
  • Luxury management
  • Marketing 4.0

How Long Does the Master Degree in Marketing Take ?

A Master of Marketing degree usually lasts one or two years full time, with part-time and online programs also available.

Where can I Work with the Master of Marketing Program ?

Students who graduate with degrees in Marketing enjoy successful careers as market researchers, advertising account executives, media planners, public relations officers, social network administrators, and many others.

Countries and Cities Where You Can Study the Master Degree in Marketing for Free Getting a Scholarship

  • France
  • Singapore
  • United Kingdom
  • Germany
  • United States
  • Italy
  • Spain
  • Sweden
  • Austria
  • Canada

Institutes, Centers and Universities where the Master Degree in Marketing is Possibly Taught for Free, through Scholarships

Master in Big Data, Marketing and Management

  • Toulouse Business School
  • Toulouse, France.

Master of Science in Marketing

  • Nanyang Technological University – Nanyang Business School
  • Nanyang, Singapore.

Master of Marketing

  • London School of Design and Marketing (PT)
  • London, United Kingdom.

Master in International Marketing

  • ULaw of GISMA
  • Berlin, Germany.

Master of Marketing 

  • Kogod Business School, American University
  • Washington, United States.

Executive Master in Marketing and Sales

  • Rome Business School
  • Rome, Italy.

Master of Marketing

  • EU Business School
  • Barcelona, Spain.

Master of Science in Marketing and Consumer Affairs

  • Gothenburg University School of Business, Economics and Law
  • Gothenburg, Sweden.

Master in Marketing and Global Sales

  • Upper Austrian University of Applied Sciences
  • Steyr, Austria.

Master of Science in Marketing

  • University of Saskatchewan, Edwards School of Business
  • Saskatoon, Canada.

Master Degree in Marketing Reference Prices

The prices of the Master of Marketing can be varied. The prices of these Masters are between $4,920 and $37,800 per year. In some cases it can have a higher cost.

The cost of this Master’s degree will vary according to the country where it is taught, the institution or university that teaches the Master’s degree, the modality, duration, and the materials provided during the study, among other factors.

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