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Public image is the area of communication that deals with delivering information about an organization or public figure to a specific audience. Public image specialists promote the goods, services or image of their clients, which include public figures, commercial and industrial companies, government agencies or non-profit organizations.

They work alongside media professionals by writing and distributing press releases or organizing and managing press conferences to generate publicity. Public image professionals can also maintain direct contact with the public through blogs and social networking platforms.

A Free Master’s Degree in Public Image aims to train you in the mastery of skills and abilities that allow you to carry out an adequate public projection of companies, people and institutions. There are universities and institutions that offer this program for free or that offer the possibility of a scholarship.

You will be trained in the integral knowledge of the most effective instruments for the definition and improvement of identities, organizational visibility, event management and protocol management. Generally, the Master’s Degree includes a specific module on Brand Development and Public Image in the curriculum. 

Not only will you learn how to project the brand identity of an organization and/or company, but you will also be able to advise others on the development of their public image.

What is a Master Degree in Public Image ?

By studying in a Master of Public Image program, you will learn about financial public relations, crisis communication, consumer public relations, internal communications, government relations and many more. 

You will have to dedicate yourself to the study of politics, economics, marketing, social studies and ethics. Public image can also be an international field, so knowing or learning several languages will be a great advantage in pursuing your future career.

Students acquire versatile knowledge in diplomatic and public speaking communication, negotiation, writing and organizational skills and learn how to build communication and public relations campaigns. Students will also discuss various ethical issues in real case examples and investigate various crisis management strategies.

Program, Subjects and Content of the Master Degree in Public Image

These are some of the topics that can be included in the programmatic content of a Master’s Degree in Public Image:

  • Protocol in event management
  • Design and production of events
  • Media Planning and Event Marketing
  • Budgeting, Financing and Event Control
  • Public image and leadership counseling strategies
  • Brand and identity
  • Crisis and reputational risk management
  • Tools and methods for impact communication
  • External practices
  • Final Master’s work

How Long Does the Master Degree in Public Image Take ?

A Master’s Degree in Public Image lasts full time for approximately 1 to 2 years.

Where can I Work with the Master of Public Image ?

Career prospects for graduates of a Master’s degree in Public Image include press secretaries, publicists, campaign managers, event organizers, media planners, to name a few. 

They may be employed by corporations, government agencies, public relations consulting firms, health organizations, charities, public figures; or they may work as freelancers.

Countries and Cities Where You Can Study the Master Degree in Public Image for Free Getting a Scholarship

  • Spain
  • Poland
  • United Kingdom
  • India
  • Turkey
  • Canada
  • Switzerland
  • United States

Institutes, Centers and Universities Where the Master Degree in Public Image is Possibly Taught for Free, through Scholarships

Master in Public Image, Management and Protocol of Events

  • ENyD – School of Business and Management
  • Madrid, Spain. 

Master in Communication Management – Image Communication (advertising, public relations, branding)

  • University of Wroclaw
  • Wrocław, Poland.

Master’s Degree in Public Relations and Strategic Communication

  • University of Leeds Beckett
  • Leeds, United Kingdom.

Master’s Degree in Event Management and Public Relations

  • Nest Academy, India
  • Mumbai, India.

Master in Marketing Communication and Public Relations

  • Izmir University of Economics
  • Izmir, Turkey.

Master of Public Relations – Corporate Communications

  • Centennial School
  • Toronto Canada.

Master in Communication and Public Relations

  • EU Business School
  • Montreal, Switzerland.

Master in Strategic Public Relations

  • George Washington University
  • Washington, D.C., United States.

Master Degree in Public Image Reference Prices

The prices of the Master of Public Image can be varied. The prices of these Masters are between $6,350 and $36,200. In some cases it can have a higher cost.

The cost of this Master’s degree will vary according to the country where it is taught, the institution or university that teaches the Master’s degree, the modality, the duration and the materials provided during the study, among other factors.

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