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Advertising is the intersection of creativity and consumption. If you’re looking for challenging and imaginative work that could affect the buying habits of thousands or millions of people, this could be the field for you. Advertising is seeping into all facets of life, including digital media such as social media, online videos, websites, TV shows, video games and more.

In a world in constant evolution, it is an absolute necessity to know what digital strategy to apply. As with all companies and products, it cannot be successful if no one knows it. That’s why this field is vital for many companies. From creating digital ads to making sure they show up in search results, marketing managers make sure it happens.

Due to the influx of social media and digital marketing into advertising, it makes even more sense to get formal, comprehensive academic training in Digital Advertising to possess the fundamentals and skills needed to successfully navigate this constantly evolving and changing field.

Universities in many parts of the world offer Master’s degree programs in Digital Advertising among their graduate study options. Some of these programs are offered free of charge or are funded through scholarships.

A Free Master’s in Digital Advertising will hone your digital media skills and teach you how advertising and public relations fit into the global marketing communications mix.

The Free Master’s in Digital Advertising prepares graduates for a wide range of careers internationally, while allowing them to develop expertise in particular areas of interest.

The program is aimed at highly motivated individuals willing to invest in training in the most up-to-date concepts in Digital Advertising. People highly motivated and interested in the sector; Those who ideally have a university degree in a related career.

What is a Master Degree in Digital Advertising ?

A Master in Digital Advertising is a graduate academic program that provides students with knowledge and training in all digital and traditional media platforms as they develop and execute advertising campaigns.

The program features the latest developments in strategic marketing management, marketing promotions, supply chain management and strategic communication campaigns for the digital age.

The courses offered in this program can provide you with an understanding of consumer decision making and the concepts and theories that are used to assess and predict consumer behavior and relevant outcomes. The courses are designed to provide you with an in-depth understanding of the principles and practices necessary to succeed in a variety of digital marketing and advertising careers.

During the program students will be able to develop a working knowledge of the analytical and decision-making processes involved in formulating, implementing and controlling a strategic marketing program for a product’s entry into the marketplace. 

They will also learn a broad integration and application of social networking technologies and the various forms of marketing needed to execute a successful advertising campaign, be it Facebook ads or any other type of Internet advertising. 

Students in this program will have the opportunity to learn directly from experts in the field of digital marketing strategy through on-campus classes or through an interactive online format. 

The Master in Digital Advertising is designed to provide you with practical and applicable knowledge of the ever-evolving world of digital technology. It trains professionals specialized in communication, marketing and digital advertising capable of making strategic decisions in this market and digital era.

The holder of a Master’s Degree in Digital Advertising can have the necessary qualifications to excel in this era of endless possibilities and unlimited global connectivity.

Program, Subjects and Content of the Master Degree in Digital Advertising

Here are some of the subjects that may be included in the programmatic content of a Master’s in Digital Advertising:

  • Consumer Behavior
  • Brand management
  • Media technologies and communication strategies
  • Strategic communication campaigns for the digital era
  • Creative strategy and branding
  • Digital advertising
  • Product management
  • Marketing analytics
  • Corporate marketing
  • Global / multicultural marketing)

How Long Does the Master Degree in Digital Advertising Take ?

The Master in Digital Advertising program generally requires 1 year of full-time study to complete. However, it is possible to pursue this program on a more flexible part-time basis and may require up to 2 years of study.

Where Can I Work with a Master’s Degree in Digital Advertising ?

Digital advertising is an expansive field, applicable to all industries, from technology to higher education. However, it is also an evolving field that places a greater emphasis on data to make strategic marketing decisions. Employers are looking for multifaceted Digital Advertising professionals who understand the latest integrated marketing practices and leverage data to create effective marketing tactics.

Career opportunities in digital marketing, big data, artificial intelligence, and data analytics are emerging as new employment paths, while also being embraced in traditional marketing roles, such as sales, promotion, and creative design. 

Graduates of a Master of Digital Advertising program can pursue roles in a variety of areas, ranging from account management to content creation, digital and online media, graphic design and branding.

Common job options for a graduate with a Master’s in Digital Advertising include: 

  • Market Research Analyst
  • Digital Strategist
  • Digital analytics director
  • Interactive marketing director
  • Product manager
  • Creative marketing director

Countries and Cities Where You Can Study the Master Degree in Digital Advertising for Free by Getting a Scholarship

  • Belgium
  • United States
  • United Kingdom
  • Germany
  • Canada
  • France
  • Ireland
  • Spain

Institutes, Centers and Universities Where the Master Degree in Digital Advertising is Possibly Taught for Free through Scholarships

Executive Master in Digital Marketing and Communication

  • Solvay Brussels School of Economics & Management
  • Brussels, Belgium.

Master in Digital Advertising and Marketing

  • Liberty University
  • Lynchburg, VA, United States.

Master’s Degree in Media and Advertising

  • University of Leicester
  • Leicester, England, UK.

M.A. in Advertising, Marketing and Media

  • Essex, University of
  • Colchester, England, UK.

MSc Digital and Visual Communications (Design for Advertising)

  • University of Wolverhampton
  • Wolverhampton, England, UK.

MSc Digital Media Practice (Advertising, Marketing and Brand Design)

  • The University of Winchester
  • Winchester, England, United Kingdom.

Master’s Degree in Digital Media

  • Rhine-Waal University of Applied Sciences
  • Kleve, Germany.

Master’s Degree in Advertising – Creative and Digital Strategy

  • Centennial College
  • Toronto, Canada.

Advanced Master in Digital Business Strategy

  • Grenoble Ecole de Management
  • Paris, France.

Master’s Degree in Digital Marketing and Social Media

  • University of Sheffield
  • Thessaloniki, Greece

Master’s Degree in Digital Advertising and Communication

  • Dublin University of Technology
  • Dublin, Ireland.

Master in Digital Marketing and Advertising

  • Nebrija University
  • Madrid, Spain.

Referential Prices of the Master in Digital Advertising

The prices of the Master in Digital Advertising can be varied. The prices of these Masters are between $10,800 and $29,100 per year. In some cases it can have a higher cost.

The cost of this Master’s Degree will vary according to the country where it is taught, the institution or university that teaches the Master’s Degree, the modality, the duration and the materials provided during the study, among other factors.

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