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Digital marketing focuses on the use of technology, new media and the Internet to communicate a company’s or organization’s valuable offerings to customers, clients and society at large. Embracing the seemingly limitless possibilities of rapidly developing global interconnection is one of the smartest business moves a company can make today.

With a Master’s Degree in Digital Marketing discover how digital automation, customer analytics and channel optimization will help you drive business performance. 

This program guides digital marketing experts through an in-depth discovery of the power of analytics to become a master of digital marketing and drive business success in their organizations. There are universities and institutions that offer this program for free or that offer the possibility of a scholarship.

With a Free Master’s in Digital Marketing, you’ll discover how to understand today’s digital customer behaviors to master everything from social media to e-commerce and maximize the digital performance of any organization.

What is a Master Degree in Digital Marketing ?

The Master in Digital Marketing teaches methods and tools that companies use to promote their products, services and brands on the Internet. Some of the most popular digital channels are social networks, search engines, email, websites and video platforms. 

The Master in Digital Marketing is a dynamic exploration of digital automation, customer analysis and channel optimization. This innovative program, offered in a full-time or part-time format, will provide you with the skills to achieve lasting success in the digital sphere.

The courses in the Master of Digital Marketing programs cover all the key elements of the marketing discipline. Such as strategy, brand management, ethics, effectiveness, research, segmentation, activation, mastery and more, with an additional focus on implementing those skills through technology in the digital world. 

With the Master in Digital Marketing you will learn creative and analytical skills, great oral and written communication skills, critical thinking and advanced knowledge of online marketing tools and strategies.

Program, Subjects and Content of the Master Degree in Digital Marketing

These are some of the topics that can be included in the programmatic content of a Master’s Degree in Digital Marketing:

  • Marketing strategy and digitalization
  • Digital Business Models
  • Brand strategy and tactics
  • B2B Marketing in the Digital Age
  • E-Commerce and Omnicanal Retail
  • Innovation in sales and services
  • Management of customer experience and technology trends
  • Sustainability and digital business ethics
  • Digital marketing skills
  • Digital Advertising
  • Content and Social Media Marketing
  • Video marketing
  • Data, analysis and knowledge
  • Fundamentals of market research
  • Applied marketing analysis
  • Customer intelligence, marketing automation and artificial intelligence

How Long Does the Master Degree in Digital Marketing Take ?

A Master’s Degree in Digital Marketing lasts 1-2 years full time.

Where can I Work with the Master’s in Digital Marketing ?

Today, many companies and organizations need people who understand the field of media and digital marketing, digital communications and marketing strategies, and integrated marketing communications. 

Graduates of a Master of Digital Marketing program are qualified to work in:

  • Editorial Office
  • Internet Marketing
  • Marketing Strategy
  • Online Advertising
  • Project management and marketing
  • Public Relations
  • Social Media Marketing
  • Web development work

These jobs are available in a wide range of industries, including:

  • Athletics
  • Business Development
  • Consultant
  • Fashion
  • News and entertainment
  • Pharmaceuticals
  • Retail
  • Travel and Tourism

Countries and Cities Where You Can Study the Master of Digital Marketing for Free Getting a Scholarship

  • Cyprus
  • United Arab Emirates
  • Spain
  • Germany
  • United Kingdom
  • United States
  • United Kingdom
  • France

Institutes, Centers and Universities where the Master Degree in Digital Marketing is Possibly Taught for Free, through Scholarships

Master of Science in Digital Marketing

  • University of Neapolis Paphos
  • Paphos, Cyprus.

Master’s Degree in Digital Marketing

  • Middlesex University Dubai
  • Dubai, United Arab Emirates.

Master in Digital Marketing – Online

  • INESDI Business School
  • Madrid, Spain.

Master’s Degree in Digital Marketing

  • Berlin School of Business and Innovation
  • Berlin, Germany.

Master’s Degree in Digital Marketing

  • Graduated from the Business School of the University of Law
  • London, United Kingdom.

Master of Science in Digital Marketing

  • Rutgers School of Business – Newark and New Brunswick
  • New Brunswick, United States.

Master of Science M.Sc. in Digital Marketing

  • EDC Paris Business School
  • Paris, France.

Master Degree in Digital Marketing Reference Prices

The prices of the Master of Digital Marketing can be varied. The prices of these Masters are between $5,800 and $37,200. In some cases it can have a higher cost.

The cost of this Master’s degree will vary depending on the country where it is taught, the institution or university that teaches the Master’s degree, the modality, the duration, and the materials provided during the study, among other factors.

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