The Certificate Program in Neuromarketing serves to optimize conversion rates, it must change the buyer’s behavior. Learn how the human brain works and how to leverage that knowledge to increase sales. This course is about more than persuasion, cognitive biases and behavioral economics.
The Certificate Program in Neuromarketing is designed to provide application and understanding of neuroscience for a wide variety of marketing functions. With a Certificate Program in Neuromarketing you can become the neuroscience expert in your marketing team and stand out among a group of marketing specialists.
With a Certificate Program in Neuromarketing you will leave with a firm understanding of the neuroscience behind behavioral economics, decision science, emotions, senses, memory, habits, social psychology, dopamine, empathy, trust and persuasion.
You will learn how to ethically apply this knowledge to improve communication, marketing, storytelling, sales, design, content, leadership and decision making. There are Universities and Institutes that provide this Certificate Program for free or with scholarship or student loan options.
A Free Certificate Program in Neuromarketing aims to show participants the importance of applying neuroscience in the context of business strategy, product creation, pricing strategy, distribution and communication.
With a Free Certificate Program in Neuromarketing, trainees will change their mindset regarding the strategic interventions to be applied in companies. With a Free Certificate Program in Neuromarketing, they will understand the importance of identifying and reacting to triggers, and then adapt and create products, campaigns, prices, websites or packaging capable of engaging their customers.
The Certificate Program in Neuromarketing reveals new research modalities that help to understand and predict the effectiveness of stimuli in the brain. It is designed for professionals from diverse backgrounds who wish to learn and apply persuasion theories based on pioneering neuromarketing research.
With a Certificate Program in Neuromarketing you will be able to Identify the basic concepts of neuroanatomy and neurophysiology of the human brain to a basic and intermediate level. Understand the physiological and neural responses through research applied to consumer neuroscience with technological means, Eyetracking, EEG, galvanic skin response, among others.
It will also help to understand the buying behavior of consumers and their decision-making processes in the light of applied neuroscience. And to know the scientific principles linked to the application of neurosciences applied to the market and consumption in the following dimensions: product, design, communication, packaging and web.
These are some of the subjects that can be included in the programmatic content of a Certificate Program in Neuromarketing:
A Certificate Program in Neuromarketing can last between 4 to 10 months, maximum one year, depending on the academic hours taken, usually between 120 to 280 hours. Usually, this type of course is offered by universities and some institutes.
Certificate Programs are usually shorter than other types of degree programs, which may mean they cost less. However, keep in mind that times vary from school to school.
Graduates of a Certificate Program in Neuromarketing work in companies, neuromarketing consultancies, non-profit government agencies and research groups.
Possible job roles: neuroscience / marketing / neuromarketing researcher, research manager, clinical research assistant, data analyst, eye-tracking analyst, data specialist, repetition and improvement research, customized customer-based research.
The prices of the Certificate Programs in Neuromarketing can be varied. The prices of these Certificate Programs range from $2,550 to $20,500 per year. In some cases it can have a higher cost.
The cost of this Certificate Program will vary according to the country where it is given, the institution or university that gives the Certificate Program, the modality, the duration and the materials provided during the study, among other factors.
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