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Shop windows are the first visual contact a brand or product in a store has with a customer. It needs to communicate the personality and values of the brand, while trying to increase sales, not only of the product on display, but for the whole store.

Window dressing is designing images and messages that will impact how the consumer feels and create a link between a potential customer and a product in a store using signs, stimuli and visual symbols.

Currently, several institutions and companies have taken on the task of developing Window Dressing Courses to train employees and interested people, thus ensuring that the growing demand in this area will be met and that stores have qualified personnel for this work.

A Window Dressing Course will train you to design, set and decorate shop windows and stores, while encouraging people to enter the store and become interested in some of the products on sale.

Many of these courses are given free of charge. So if you are interested in fashion, style, decoration, marketing and sales, this is a course that will cover that profile perfectly. Don’t hesitate and start a Window Dressing Course.

What are the Window Dressing Courses?

A Window Dressing Course is a training program in the area of shop window dressing and decoration using visual marketing techniques. It is a program based on theory and practice to provide students with the necessary methodologies directly in the field.

The objective of this course is for students to obtain the skills and abilities necessary to design, create and decorate product display spaces in stores and businesses and to be able to capture the attention of consumers, connect with them and convince them to enter the store and buy something.

You will learn about simplicity, focal points, height, depth, lighting, pre-production management, sales and visual marketing strategies, modernism, brand exposure, among other topics. You will also learn how to dress mannequins and use lighting, clothing and accessories, color and product grouping to create impressive displays.

The course will enable you to master the various specific window dressing tools integrated into commercial spaces. You will be able to create professional looking window displays. This course is aimed at those who have an interest in the field and for those without previous knowledge who wish to obtain training geared towards the business sector of window dressing and visual merchandising.

Program, Subjects and Content of the Window Dressing Course

These are some of the topics that can be included in the program content of a Window Dressing Course:

  • Corporate Branding and Brand Marketing Strategies
  • History and trends of the Showcase 
  • Latest trends
  • The point of sale
  • Interior layout of the point of sale
  • Product analysis
  • Brand objectives
  • Schedule of action
  • Plant distribution
  • Circulation
  • Sections
  • Exhibitors
  • Furniture
  • Lighting
  • External layout of the point of sale
  • Facade.
  • Entrance and accesses
  • Shop windows.
  • Three-dimensionality
  • Communication
  • Composition techniques
  • Layout techniques
  • The Universe of Matter
  • Light and color as a basic tool 
  • History and principles of visual merchandising;
  • Trends in Visual Merchandising
  • Production processes
  • Materials
  • Recycling, processes and protocols

Countries and Cities Where You Could Study the Window Dressing Course for Free Getting a Scholarship

  • Spain
  • Ireland
  • United Kingdom
  • India
  • Australia
  • Italy

Institutes, Centers and Universities Where the Window Dressing Course is Possibly Given for Free, through Scholarships

Window dressing course

  • Implika
  • Madrid, Spain.

Course on Shop Window Decoration and Visual Merchandising

  • Kroom Dos Fashion Design School
  • Madrid, Spain.

Showcase and Commercial Interior Design

  • LCI Barcelona
  • Barcelona, Spain.

Certified Course in Visual Merchandising

  • Dublin Institute of Design
  • Dublin, Ireland.

Window Visualization Skills Course

  • University of the Arts London (UAL)
  • London, UK.

Professional Certificate Course in Visual Merchandising and Screen Design

  • Pearl Academy
  • Rajouri Garden, Delhi, India.

Visual Merchandising Training Course

  • MV Plus
  • Queensland, Australia.

Window dressing course

  • Studiainitalia
  • Florence, Italy.

Decoration and Window Design Course

  • London College of Fashion
  • Taught by Sarah Manning
  • Online.

Window Dressing Course Reference Prices

The prices of the Window Dressing Courses are varied. The difference in cost of these courses will depend on factors such as the country where the course is held, the institution that holds the course, the materials provided during the course, the modality, and the schedule, among other factors.

These courses range in cost from $320 to $2,600, and in some cases may cost more.

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