Research techniques and cognitive neuroscience knowledge are increasingly used in market research and practice. This course examines research tools and knowledge from the neurosciences relevant to marketing theory and practice.
Universities and institutes around the world have developed curricula in neuromarketing.Â Many of these courses are offered free of charge.Â Topics include functional implications of key brain systems for consumer judgments and decision making; examination of neuroscience and psychological techniques used in market researchÂ
A Free Neuromarketing Course trains students to integrate economics, psychology and neuroscience into the business understanding and academic approach to consumer behavior and the effects of communication.
This course will teach you how neuromarketing plays with subconscious triggers to make us buy more. You will discover how and why marketing works.
With the Free Neuromarketing Course you will learn about conscious and subconscious decision making processes and show with concrete real life examples, how marketing strategies have been able to take advantage of those processes.
The scientific part of this course is based on the latest research in neuroscience and psychology and is presented through an easy to understand model of how our mind works.Â This course is designed for anyone interested in human behavior, anyone who has wondered why we buy the things we do, and anyone who has bought something and regretted it later.
What are the Neuromarketing Courses ?
A Neuromarketing Course is a study program in neuroscience applied to marketing through marketing tactics in ads, commercials and points of sale.
This course teaches the student to understand the workings of our subconscious mind and also to recognize the many strategies used by marketers to influence our subconscious.Â The Neuromarketing Course teaches the student simple rules to avoid falling into impulse buying and marketing manipulation
Another objective of this course is to educate consumers, and thus look beyond marketing and see if you are just being manipulated or if you really need or want to buy something.Â The course is ideal for advertising executives, marketing consultants and anyone else who wants to understand the latest advances in consumer neuroscience.
Program, Subjects and Content of the Neuromarketing Course
These are some of the topics that can be included in the program content of a Neuromarketing Course:
- Fundamentals of marketing and management
- Consumer Psychology
- The economic environment
- Research and professional skills for marketing and management
- Global sustainability: challenges and perspectives
- The food business
- Introduction to Psychology
- Applied and Professional Psychology
- IWLP Language Module
- Introduction to Contemporary Democracy
- Politics: international relations and strategic studies
- Student enterprise
- Product development
- Packaging and advertising research
- Applications of cognitive, emotional and social neuroscience tools and knowledge for strategic marketing planning
- Ethical considerations associated with the use of brain imaging technology for market research
Countries and Cities Where You Could Study the Neuromarketing Course for Free Getting a Scholarship
- United Kingdom
Institutes, Centers and Universities Where the Neuromarketing Course is Possibly Taught for Free, through Scholarships
- Consumer Behaviour and Marketing
- Reading University
- Reading, UK.
Neuroscience and Behavioural Economics
- Copenhagen Business School
- Copenhagen, Denmark.
- Autonomous University of Barcelona
- Barcelona, Spain.
Applied NeuromarketingÂ Â
- Polytechnic University of Valencia
- Valencia, Spain.
Course of Economic Consumer PsychologyÂ
- Leiden University
- Leiden, the Netherlands.
Science Program in Marketing and Consumer Information
- Nanyang University of Technology
- University of Melbourne
- Melbourne, Australia.
- IESEG School of Management (Lille)
- Lille, France.
Marketing and Manipulation Course: the neuroscience of purchasing
- Brain Academy – Gregory CaremansÂ
- Through Udemy
Neuromarketing Course Reference Prices
The prices of the Neuromarketing Courses are varied. The prices of these courses are between $206 and $2600. In some cases it can have a higher cost.
The cost of these courses will vary depending on the country where the course is given, the institution or university that teaches the course, the modality, the duration of the course and the materials provided during the course, among other factors.
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FREE NEUROMARKETING COURSE
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Free Neuromarketing Course: What It Is, Its Purpose, Content and Subjects. Countries Where it is Given, Online Opportunities. Prices
Autor / Author
Juan Carlos Franco
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