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Marketing is one of the most diverse areas of business study, with experts in a variety of related fields, such as management, psychology, strategy, research, sociology, broadcasting, publishing, advertising, ethics, distribution, service and more. 

Master of Science in Marketing programs are based on students’ fundamental business knowledge, highlighting key marketing concepts such as effectiveness, segmentation, activation, dominance, pricing, service, retailing, brand management and more 

Students of the Master of Science in Marketing will benefit from the opportunity to learn from leading marketing experts and gain the creative thinking skills necessary to meet the strategic and analytical challenges of modern marketing. There are universities and institutions that offer this program for free or that offer the possibility of a scholarship.

With a Free Master of Science in Marketing students will become professionals who understand both marketing and consumer behavior theory, and have the technical skills necessary to excel in marketing environments.

The Master of Science in Marketing program will prepare graduates for modern marketing positions and provide leadership development opportunities for rewarding careers in the industry. 

Whether you are continuing your college degree in marketing, looking to expand your professional knowledge and marketing skills, or want to enter the field of marketing from a different industry sector.

A Free Master of Science in Marketing can help you develop and update the advanced knowledge and skills and strategic and industry awareness you need to take the next step toward a brilliant marketing career in the future.

What is a Master of Science in Marketing ?

A Master of Science in Marketing is ideal for students who aspire to rapid career advancement from entry-level positions in private, public or non-profit organizations to senior management leadership positions in advertising, customer relations and product distribution.

A Master of Science in Marketing allows students to specialize in a particular area or field that is most relevant to their personal career goals. Such specializations may include international marketing, social networking, advertising, communication, strategic marketing, sales management, interactive marketing, and more.

Students will spend the first half of their course taking a series of required core modules in topics such as marketing theory and practice, consumer behavior, communications, marketing finance, and competitive intelligence. You will then continue to more advanced courses and have the opportunity to choose specialized marketing topics that align with your marketing skills, interests, and career goals. 

While the modules offered will vary at each institution, typical specializations to choose from include brand management, business sustainability. Also consumer behavior, contemporary marketing practice, customer knowledge, digital landscape, digital marketing and social networking, entrepreneurship, innovation and new product development, marketing.

Program, Subjects and Content of the Master of Science in Marketing

These are some of the topics that can be included in the programmatic content of a Master of Science in Marketing:

  • About ethical marketing
  • Business Fundamentals for Marketing Specialists
  • Marketing Fundamentals
  • Statistics for marketing
  • Marketing communications: advertising and social networks
  • New product development
  • Study conducted l: Industrial Immersion
  • Consumer perspectives for marketing decisions
  • Pricing Strategies
  • Digital Marketing Strategy
  • Develop the marketing plan
  • Consumer behavior
  • Quantitative analysis for marketing decisions
  • Sales strategy: promotions, persuasion and public relations
  • Marketing Strategy
  • Learning to Thrive
  • Brand Management

How Long Does the Master of Science in Marketing Take ?

A Master of Science in Marketing usually lasts one or two years on a full-time basis, with part-time and online programs also available.

Where can I Work with the Master of Science in Marketing ?

There is a very diverse range of roles and companies to choose from in the marketing industry. For example, working internally for a company or agency and having a diverse portfolio of clients. Possible graduate work titles include:

  • Content Marketing Manager
  • Digital Brand Manager
  • director of e-commerce marketing
  • Senior Brand Manager
  • Director of Public Relations
  • Market Research Executive
  • Account Manager
  • Advertising Director
  • Art Director

Countries and Cities Where You Can Study the Master of Science in Marketing for Free Getting a Scholarship

  • Canada
  • France
  • Singapore
  • United Kingdom
  • New Zealand
  • Portugal
  • United States
  • Germany
  • Austria
  • Australia

Institutes, Centers and Universities where the Master of Science in Marketing is Possibly Taught for Free, through Scholarships

Master’s Degree in Marketing 

  • Schulich Business School
  • Ontario, Canada.

Master’s Degree in Marketing and Creativity

  • ESCP Business School
  • Paris, France.

Master in Marketing

  • ESSEC Business School
  • Singapore.

Master of Marketing

  • London School of Design and Marketing
  • London, United Kingdom.

Master of Marketing (MMktg)

  • University of Auckland Business School
  • Auckland, New Zealand.

Master’s Degree in Marketing

  • Catholic Business School of Porto
  • Porto, Portugal.

Master in Marketing

  • Master’s Programs at Atlantic International University
  • Honolulu, United States.

Master’s Degree in International Marketing

  • ULaw of GISMA
  • Berlin, Germany.

Master in Marketing

  • IMC University of Applied Sciences Krems
  • Krems an der Donau, Austria.

Master’s Degree in Marketing and Innovation Management

  • Edith Cowan University
  • Joondalup, Australia.

Master of Science in Marketing Reference Prices

The prices of the Master of Marketing can be varied. The prices of these Masters are between $5,250 and $39,200 per year. In some cases it can have a higher cost.

The cost of this Master’s degree will vary depending on the country where it is taught, the institution or university that teaches the Master’s degree, the modality, the duration, and the materials provided during the study, among other factors.

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