Public relations is the science of communication that deals with delivering information about an organization or public figure to a specific audience. Public relations specialists promote the goods, services or image of their clients, which include public figures, commercial and industrial companies, government agencies or non-profit organizations.
These professionals have the opportunity to work alongside media professionals writing and distributing press releases, organizing and managing press conferences to generate publicity. They can also maintain direct contact with the public through blogs and social media platforms.
Universities around the world offer Master of Public Relations programs. Some of these programs are offered free of charge or are funded through scholarships. The Free Master’s in Public Relations provides the advanced skills and theory you will need for a successful career in public relations and communications.
The program considers the broader cultural and social landscape in which public relations operates, touching on areas such as celebrity, power and the impact of globalization. It also showcases the variety of public relations specialties and options available in the industry.
This master’s program will be of particular interest to graduates already working in public relations who wish to develop their careers through a master’s degree. It is also available to those seeking a career move in the industry or those who wish to build their first degree and begin a public relations career based on a strong personality and practical knowledge of the field.
What is a Master Degree in Public Relations ?
A Master of Public Relations is a graduate academic program that provides students with a solid foundation in the theory and practice of public relations. The Master of Public Relations provides the student with an optimal framework for planning public relations programs, the practical skills to conduct campaigns and to address the role of research and evaluation in public relations.
This program allows the student to explore the disciplines of stakeholder communications, event management, investor relations, public affairs and employee communications and will consider how they relate to corporate strategy. The Master of Public Relations teaches the practical aspects of using public relations tools, such as media relations and crisis management.
Students will develop an understanding of the needs of audiences and how to communicate with them and develop the specific skills of storytelling and writing for the media across traditional and digital media channels.
Students in a Master of Public Relations will also have the opportunity to plan and implement national and international campaigns in a series of practical assignments and exercises that respond to course briefs. The program may utilize learning methods including: lectures, tutorials, seminars, workshops, teamwork and work-based learning.
Graduates with a Master of Public Relations will have the knowledge and skills necessary to manage the reputation of brands and organizations, add value to their operations and support their objectives.
Program, Subjects and Content of the Master Degree in Public Relations
These are some of the subjects that may be included in the programmatic content of a Master’s in Public Relations:
- Contemporary public relations theory and practice.
- Organizational strategy and reputation
- Global media and cultural landscapes
- Media relations, messaging and influence
- Digital communications and social media
- Collaborative unit
- Media Relations, Messaging and Influence
- Digital Communications and Social Networking
- Final capstone project
- Final capstone project by dissertation
How Long Does the Master Degree in Public Relations Take ?
The Master of Public Relations generally requires 1 to 2 years of full-time study to be successfully completed. Time will depend on factors such as country of origin, university, curriculum, schedules, fees, among others.
Where Can I Work with a Master’s Degree in Public Relations ?
Holders of a Master’s degree in Public Relations could potentially become more attractive candidates for a variety of positions that require a graduate degree or prefer applicants who have earned advanced degrees.
Graduates with a Master’s Degree in Public Relations can be employed by corporations, government agencies, public relations consulting firms, healthcare organizations, charities, public figures; or they can work as a freelance public relations consultant.
Career prospects for graduates of a Master of Public Relations program include press secretaries, publicists, campaign managers, event organizers, media planners, among others.
Countries and Cities Where You Can Study the Master Degree in Public Relations for Free with a Scholarship
- United Kingdom
- United States
Institutes, Centers and Universities Where the Master Degree in Public Relations is Possibly Available for Free, through Scholarships
Master of Public Relations
- London College of Communication
- London, United Kingdom.
Master of Public Relations and Multimedia Communications
- Solent University
- Southampton, England, United Kingdom.
Master’s Degree in Communications and Public Relations
- EU Business School
- Barcelona, Spain.
Master’s Degree in Communication and Public Relations
- EU Business School
- Montreux, Switzerland.
Master in Communication for International Relations
- IULM University – Milan
- Milan, Italy.
Master’s Degree in Public Relations – Corporate Communications
- Centennial College
- Toronto, Canada.
Master’s Degree in Public Relations
- Humber College
- Toronto, Canada.
Master’s Degree in Strategic Public Relations
- University of Southern California
- Los Angeles, California, U.S.A.
Master’s Degree in Strategic Communications and Public Relations
- American College of Greece
- Athens, Greece.
Master of Business (Research) – Public Relations
- Queensland University of Technology
- Brisbane, Queensland, Australia.
Master of Public Relations and Advertising
- University of New South Wales
- Kensington, New South Wales, Australia.
Master of Public Relations
- Full Sail University
Master of Public Relations Referential Prices
Prices for the Master of Public Relations can vary. Prices range from $10,800 to $26,450 per year. In some cases it can have a higher cost. The cost of this Master’s Degree will vary according to the country where it is offered, the institution or university that offers the Master’s Degree, the modality, the duration and the materials provided during the study, among other factors.
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