Saltar al contenido


This Master trains future professionals to work in political consultancy, using both theoretical and practical tools. The objective is to offer specific training in political marketing to graduates in political science, sociology, communication sciences and social sciences.

The mission of a Master’s in Political Marketing is that future professionals in this discipline are fully equipped to meet the demands of political work. Both on a personal level and on a political knowledge level, contemplating the externalization of political consultancy and communication, currently in charge of political centers, 

A Master’s Degree in Political Marketing is known as the best way to professionalize the practice of politics. There are universities and institutions that offer this program for free or that offer the possibility of a scholarship.

The Free Master’s in Political Marketing program is designed to provide the knowledge and skills necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities.

Playing an active role in an election campaign and writing about politics on a daily basis are multi-platform activities that require advanced training and knowledge.

What is a Master Degree in Political Marketing ?

Working in politics has never required so many professional skills as in this historical period. Playing an active role in an electoral campaign or in the life of a party, but also writing about politics on a daily basis, are activities that, without specific training and the mastery of the most up-to-date techniques, run the risk of being unproductive. 

Within this framework, the Master in Political Marketing has been designed so that all those who wish to be or are already involved in these issues acquire a wealth of operational knowledge and skills of excellence that will help them contribute concretely to the results. 

With a Master Degree in Political Marketing you will learn about campaign management, political parties, administrative ethics and financial and compliance issues. You will also study the digital marketing landscape and how to use the power of social media to expand your base and reach voters across the aisle.

The course will introduce the principles of best practices in political marketing in government and politics, covering how to understand, respond, communicate and deliver to the public.

Program, Subjects and Content of the Master Degree in Political Marketing

These are some of the topics that can be included in the programmatic content of a Master’s degree in Political Marketing:

  • Market research for politics
  • Segmentation, targeting and positioning for policy
  • Political-Electoral Marketing Mix
  • Marketing 2.0 and 3.0 for policy
  • Web and social networks for politics
  • Public speaking
  • Verbal and non-verbal communication
  • Political Press Office
  • Political journalism
  • Implementing actions and monitoring results
  • Budgetary definition through evaluation of economic aspects
  • Promotion: online through social networks and offline through traditional media
  • Fundraising techniques and tactics
  • Management of electoral campaigns
  • Graphic, video and digital design
  • 3D modeling and animation
  • Augmented reality

How Long Does the Master Degree in Political Marketing Take ?

A Master’s degree in Political Marketing lasts 1 to 2 years full time.

Where can I Work with the Master’s Degree in Political Marketing ?

The career provides the foundation for editorial, policy, advisory and research positions in the media sector, government, politics, civil society organizations and the commercial world. Some common job titles are: 

  • Political Analyst
  • Communication offices: Institutional – Professional – Political
  • Opinion survey analyst
  • Political consultant
  • Communication consultant
  • Social researcher
  • Politician 

Countries and Cities Where You Can Study the Master Degree in Political Marketing for Free by Obtaining a Scholarship

  • Spain
  • Italy
  • United States
  • Netherlands
  • Switzerland
  • Australia
  • United Kingdom

Institutes, Centers and Universities Where the Master Degree in Political Marketing is Possibly Taught for Free, through Scholarships

Master in Political Marketing: Strategies and Political Communication

  • Autonomous University of Barcelona
  • Barcelona, Spain. 

Master in Political Marketing, Consulting and Communication

  • University of Santiago de Compostela
  • Santiago de Compostela, Spain.

Master in Political Marketing

  • Rome Business School
  • Rome, Italy.

Master’s Degree in Political Leadership and Campaigns – Marketing and Communication

  • Regent University
  • Virginia, United States.

Master of Science in Communication: Political Communication

  • University of Amsterdam
  • Amsterdam, The Netherlands.

Master in Public and Political Strategic Marketing

  • Stockholm University, Stockholm Business School
  • Stockholm, Switzerland.

Political Marketing Program

  • Australian National University
  • Canberra, Australia.

Master in Political Strategy and Communication

  • University of Kent
  • England, United Kingdom.

Master Degree in Political Marketing Reference Prices

The prices of the Master’s Degree in Political Marketing can be varied. The prices of these Masters are between $6,320 and $36,100 per year. In some cases it can have a higher cost.

The cost of this Master’s degree will vary according to the country where it is taught, the institution or university that teaches the Master’s degree, the modality, the duration and the materials provided during the study, among other factors.

Click for Other Studies at Different Academic Levels

Related Topics

Other Topics of Interest in ALPHAPEDIA



Resumen / Summary
Título / Article Name
Descripción / Description
Free Master Degree in Political Marketing: What is it, Objective, Content, Subjects, Duration, Labor Sector, Countries, Universities and Price
Autor / Author
Autor / Publisher Name
Logo / Publisher Logo