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Event Management focuses on the steps and techniques that must be followed for the successful organization of an event. Event Management is an important strategic marketing tool for today’s companies. 

Promotional events help enhance a company’s image and build ongoing relationships with customersFrom product launches to press conferences and grand openings, Event Management professionals plan and execute events, handling a wide range of event-related services, including creative, technical and logistical strategies.

Professionals in the field must take into account budget, development of a theme, making sure that all equipment and facilities are in accordance with the client’s wishes. Many business schools offer the Master of Event Management as part of their Event Management curriculum.

Generally, a bachelor’s degree in Business, Finance or a related field is a prerequisite to enroll in a Master of Event Management program. A Free Master’s Degree in Event Management will equip students with creative thinking and strong leadership skills to coordinate teams that come together to achieve a successful event. 

They will develop excellent organizational skills, attention to detail and learn to communicate efficiently and clearly as they must maintain constant feedback between beneficiaries and service contractors. There are Universities and institutions that offer this program for free or offer the possibility of awarding a scholarship.

A Free Master’s Degree in Event Management offers a combination of business and management knowledge, including education on creativity and design elements.

What is a Master Degree in Event Management ?

As festivals, events and conferences around the world continue to grow, so do the demands placed on businesses and communities. The field of Event Management applies project management skills to the planning and development of these events ensuring optimal results for both companies and clients.

A Master’s Degree in Event Management prepares students for event planning and execution, in addition to offering critical education in brand building, marketing and communications. This multidimensional skill set is critical to thriving in the highly variable field of Event Management.

A Master in Event Management borrows theories and practical knowledge from similar disciplines such as: innovation management, project management, marketing and public relations. Topics included in the Event Management curriculum include: strategic management, innovation for events, advertising and promotion, effective messaging and event business.

Program, Subjects and Content of the Master Degree in Event Management

These are some of the subjects that may be included in the programmatic content of a Master’s Degree in Event Management:

  • Fundamentals of Event Management
  • Finance and Accounting
  • Event design and production
  • Contract and risk management
  • Event marketing strategies
  • Research and Data Analysis
  • Quantitative methods for business
  • Business plan development and entrepreneurship
  • Business development
  • Project management for events
  • HR and volunteer management
  • Digital marketing and social media
  • Management of your event business
  • Sports event management
  • Planning and development of major sporting events
  • Sales and marketing of major sporting events
  • Public relations
  • Facility and venue management
  • Event operations
  • Current issues in events
  • Ethics, CSR and Sustainability in Events

How Long Does the Master Degree in Event Management Take ?

A Master’s Degree in Event Management lasts 1 to 2 years full time.

Where can I Work with a Master in Event Management ?

Career prospects for graduates include areas such as exhibition and conference organization, event design, wedding planning, public relations and more.

Countries and Cities Where You Can Study the Master of Event Management for Free by Getting a Scholarship 

  • United Kingdom
  • Canada
  • Australia
  • Germany
  • United Arab Emirates
  • Switzerland
  • United States of America
  • France

Institutes, Centers and Universities Where the Master Degree in Event Management is Possibly Taught for Free, through Scholarship Programs

Masters in International Hospitality and Event Management

  • University of Central Lancashire (UCLan)
  • England, United Kingdom.

Master in Event and Venue Management

  • Trebas Institute
  • Toronto Canada.

Master of Event Management

  • University of Technology Sydney
  • New South Wales, Australia.

Master’s Degree in International Sport and Event Organization

  • European University of Applied Sciences
  • Berlin, Germany.

Master of Tourism and Event Management

  • Abu Dhabi University
  • Abu Dhabi, United Arab Emirates.

Master in Event Management

  • Swiss School of Higher Education
  • Montreux, Switzerland.

Master of Management – Hospitality and Event Management

  • Lasell College Newton
  • Massachusetts, United States.

Master’s Degree in Strategic Event and Tourism Management

  • SKEMA Business School
  • Sophia Antipolis, France.

Referential Prices of the Master Degree in Event Management

The prices of the Master in Event Management can vary. The prices of these Masters range from $4,800 to $36,200 per year. In some cases it can have a higher cost.

The cost of this Master’s Degree will vary according to the country where it is offered, the institution or university that offers the Master’s Degree, the modality, the duration and the materials provided during the study, among other factors.

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