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The customer experience, also known as CX, is the holistic perception your customers have of their experience with your company or brand. The customer experience is the result of every interaction a customer has with your business, from browsing the website to talking to customer service and receiving the product/service they bought from you. 

Everything you do affects your customers’ perception and their decision whether to keep coming back or not, so an excellent customer experience is the key to success. Today, customers play an active role in interactions with companies involved in value creation. There are Universities and institutions that offer this program for free or that offer the possibility of a scholarship.

A Free Master’s Degree in Customer Experience gains more relevance and strength within the value generation chain for companies. The proposal of this Master’s is to train professionals and entrepreneurs capable of seeking new value proposals for the company’s business and to monitor and better understand the change in mentality, behavioral movements, demands, experiences and consumption practices of its users and consumers.

Knowing how to analyze in depth behavioral changes and emerging trends that impact society and markets. These professionals must treat their clients not only as numbers and statistical fractions, but as people and citizens. A Free Master’s Degree in Customer Experience is a program that trains students to analyze, map, design and optimize the customer experience in any context and industry.

What is a Master Degree in Customer Experience ?

A Master of Customer Experience is designed to bring together the fields, tools, processes and multidisciplinary methodologies that are helping to transform the way businesses are putting people at the center of innovation. 

By combining modules covering user experience, design thinking, customer-centric innovation, business strategy and solutions, and prototyping, students will learn how to create solutions with human-centric experiences at their core.

In addition, the program will allow students to examine the concept of service from many perspectives, exploring service systems and service leadership, along with the critically important area of managing employees in a service centered culture. 

The program also provides an understanding of consumer behavior and marketing in social and digital networks, essential knowledge in this complex digital world where consumers increasingly expect a seamless, all-encompassing experience throughout their customer journeys.

Program, Subjects and Content of the Master Degree in Customer Experience

These are some of the topics that can be included in the programmatic content of a Master of Customer Experience:

  • Integrative Discipline
  • Marketing and customer-focused strategies
  • Market intelligence with a focus on customer intelligence
  • Human-centered technologies
  • Social branding: brands and consumers
  • Project management and agile methodologies
  • Digital Channel Management
  • Social CRM
  • Customer service and customer success: Relationship management and services
  • Content orientation and entry strategies
  • Design thinking
  • Interaction Design and UX
  • Digital analysis and social network knowledge
  • Innovation in the user experience
  • Neuromarketing and cognitive psychology
  • Online Behavior Management and the Omnican Experience
  • Strategic analysis of consumer behavior and trends
  • Applied human and behavioral sciences
  • Shopology: buyer behavior and psychology

How Long Does the Master Degree in Customer Experience Take ?

A Master’s Degree in Customer Experience lasts approximately 1 to 2 years.

Where can I Work with the Master of Customer Experience ?

At the end of the Master of Customer Experience, students will be equipped with a unique professional profile that will prepare them for jobs such as: 

  • User Experience Strategist
  • Interaction Designer
  • Product Manager
  • Experience Manager (CXO)
  • Customer Service Director (CCO)
  • Specialist in business transformation
  • Innovation consultant
  • Marketing Strategist
  • Customer Operations Developer
  • Usability researcher

Countries and Cities Where You Can Study the Customer Experience Master’s Degree for Free Getting a Scholarship

  • Spain
  • Belgium
  • United Kingdom
  • Italy
  • United States

Institutes, Centers and Universities where the Master Degree in Customer Experience is possibly Taught for Free, through Scholarships

Master in Customer Experience Management

  • ESIC Business and Marketing School
  • Madrid, Spain.

Master’s Degree in Content Strategy and Customer Experience

  • Thomas More
  • Mechelen, Belgium.

Master’s Degree in Strategic Marketing and Customer Experience Management

  • Buckingham University
  • England, United Kingdom.

International Master in Marketing Management, Omnicanal and Consumer Analysis

  • MIP Politecnico Di Milano
  • Milan, Italy.

Master’s Degree in Customer Analysis

  • Xavier University
  • Ohio, United States.

Master Degree in Customer Experience Reference Prices

The prices of the Customer Experience Master’s can be varied. The prices of these Masters are between $5,360 and $33,200. In some cases it can have a higher cost.

The cost of this Master’s degree will vary depending on the country where it is taught, the institution or university that teaches the Master’s degree, the modality, the duration and the materials provided during the study, among other factors.

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