Public relations is specifically dedicated to promoting the relationship between an organization and its publics: clients, partners, investors or the community in general.
Public relations specialists rely on advanced research and communications strategies to measure public perception, convey information and generate exposure for the organization.
Public Relations (PR) degrees teach students how to create and maintain the positive reputation of a company, government or individual.
Public relations specialists are experts in oral and written communication and use traditional and contemporary media channels to do their job. Public relations students learn how to speak in public, express themselves unambiguously, and advocate for clients during a crisis.
Today’s public relations is both a business practice and an academic discipline. Public relations thought leaders advance the state of the art by developing new theoretical frameworks and research models.
Public relations professionals apply these frameworks to communicate more effectively in a variety of public spheres: in the workplace, in advertising campaigns, in the media, and in political discourse.
The 1960s saw the emergence of public relations as a different field of academic research from marketing, communications and journalism.
Today’s public relations doctorates incorporate several fields of the humanities and social sciences, including sociology, anthropology, political science, media studies, linguistics, and rhetoric.
Some of the subjects taught in the career are:
Some countries where you can study the PhD in Public Relations:
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