A career choice in Marketing is perfect for creative and experienced thinkers with excellent communication skills. As a marketing specialist, you will anticipate and understand what consumers want and make it happen.
You will help build brands and product reputations; identify new market opportunities; and drive campaigns to increase profits and awareness. A Bachelor of Arts Degree in Marketing gives you the business skills to attract and influence valued customers, develop brand loyalty and execute strategic marketing campaigns.
In this Bachelor’s Degree in Marketing, you will discover the role marketing plays in the success of contemporary organizations and examine industry trends, responsibilities, needs and opportunities. There are universities and institutions that offer this program for free or offer the possibility of a scholarship.
Graduates who earn a Free Bachelor of Arts Degree in Marketing generally gain an understanding of the relationship between agencies and their clients, as well as trends within the field itself.
The Bachelor of Marketing program generally includes comprehensive classes on the basics of marketing, business communication and the overall business landscape. Students will have taken courses in business, law and ethics, marketing principles and consumer behavior, among others.
What is and What does a Bachelor of Arts in Marketing Do ?
A Marketing graduate is a specialist in marketing who has a significant influence on the success of a company’s promotional campaigns, is a person who promotes products and services on behalf of a company. They usually focus their efforts on the particular demographics designated by the company.
Marketing Graduates interact with their target audience online or at events within or outside the company’s location. Marketing Graduates are responsible for the development and execution of a company’s marketing campaigns to drive its promotional efforts.
Their goal is to recognize an audience’s need to purchase their company’s products and increase the company’s profits by increasing sales. Marketing Graduates create a message that explains the benefits of the product customers buy and how it affects them.
Marketing Graduates can market products and services to businesses rather than to customers who buy from physical locations. These are some of the duties and responsibilities of a Marketing Graduate:
- Create marketing objectives related to customer acquisition, lead generation and revenue.
- Conduct market research on the competition to increase marketing efforts.
- Specify a company’s target audience based on market research.
- Produce and edit content such as social media publications, videos, e-books, computer graphics, presentations and webinars
- Cultivate relationships with potential customers, such as prospects and clients, to build the company’s clientele.
- Monitor social media traffic to measure public perception of the company’s brand.
- Test the quality of emails, social media postings and the company’s landing page
- Analyze campaign results and make changes to survive competitors
Bachelor of Arts Degree in Marketing Program, Subjects and Content
These are some of the topics that can be included in the program content of a Marketing degree:
- Management Communications
- Macroeconomic
- Marketing Principles
- Management Principles
- Finance Principles
- International Business Principles
- Business-to-Business Marketing
- Market Research
- Consumer behavior
- Understanding Advertising
- Marketing and audience research
- Digital Advertising
- Marketing Strategy
- International market
How Long Does the Bachelor of Arts Degree in Marketing Take ?
A Bachelor of Arts in Marketing lasts approximately 3 to 4 years.
Where can I Work with the Marketing Career ?
Marketing graduates are prepared for a variety of careers, such as marketing or sales managers, and those with a strong quantitative background can find employment as market research analysts.
Earning a bachelor’s degree can also prepare graduates for advanced programs, such as the Master of Business Administration in Marketing, which can help with career advancement or finding additional job opportunities.
Graduates of a Bachelor of Arts Degree in Marketing can pursue graduate studies or careers as sales managers, market analysts, and more.
Countries and Cities Where You Can Study the Bachelor of Arts Degree in Marketing for Free Getting a Scholarship
- Netherlands
- Portugal
- Spain.
- United Kingdom
- Sweden
- Poland
- United States
Institutes, Centers and Universities Where the Free Bachelor of Arts Degree in Marketing is Possibly Taught, through Scholarships
Bachelor of Arts in Marketing
- Saxion University of Applied Sciences
- Enschede, Netherlands.
Degree in Marketing and Advertising
- Lisbon Polytechnic Institute
- Lisbon, Portugal.
Degree in Marketing and Market Research
- University of Leon
- Leon, Spain.
Bachelor of Arts in Marketing
- Richmond, the American International University in London
- England, United Kingdom.
Bachelor of Arts in Marketing
- University of Linnaeus
- Växjö, Sweden.
Bachelor of Science in Management
- Kozminski University
- Warsaw, Poland.
Degree in Marketing
- Hofstra University
- New York, United States.
Bachelor of Arts Degree in Marketing Reference Prices
The prices of the Marketing Degree can be varied. Prices for these degrees range from $3,926 to $30,800. In some cases it may cost more.
The cost of this degree will vary according to the country where it is taught, the institution or university that teaches the degree, the modality, the duration and the materials provided during the study, among other factors.
