Also known as e-marketing, Internet marketing or online marketing, digital marketing is the application of marketing principles and techniques to the Internet and online media. It includes elements of direct response marketing and indirect marketing, and has the main benefit of having a potentially global reach.
Companies increasingly require graduates with a new set of marketing skills as they move from traditional to digital marketing strategies. There are universities and institutions that offer this program for free or offer the possibility of a scholarship.
With a Free Degree in Digital Marketing you will learn how different online tools can be used to connect companies and organizations with their customers and ultimately sell your product or service.
Specialize in Digital Marketing and you will explore the concepts and tools needed to plan, deliver and track an effective digital marketing campaign.
You will learn about electronic marketing and social networks from a strategic perspective, with a focus on specific technologies and tactics that might be relevant to a campaign.
What is and What Does a Bachelor in Digital Marketing Do ?
Digital marketing is a newer job in the era of social networks and the Internet. Almost every industry needs digital marketing specialists to remain relevant in today’s society.
The Digital Marketing Graduate is responsible for a large part of the company’s online presence. Whether they focus on social media or website development depends on the business.
The Digital Marketing Graduate must have the ability to manage a content management system. They should also be able to coordinate with the sales team to create marketing campaigns.
Some of the common responsibilities of a Digital Marketing Graduate are
- Analyze digital data to extract key recommendations on website optimization.
- Conducting social media audits to ensure best practices are used.
- Maintaining the digital dashboard of several different accounts.
- Coordinate with the sales team to create marketing campaigns.
- Prepare emails to be sent to customers.
- Monitor key online marketing metrics to track success.
- Create and maintain online listings on e-commerce platforms.
- Ensure brand messages are consistent.
Bachelor Degree in Digital Marketing Program, Subjects and Content
These are some of the topics that can be included in the programmatic content of a Digital Marketing Degree:
- Communication skills
- Organizational Behavior
- Financial Management
- Basic management concepts
- Human Resource Management
- Business Communication
- Economic Sciences
- Basic concepts of digital management
- Social Media Marketing
- Digital design and communication
- Internet Technologies
- Data analysis
- Data processing
- Web design and development
- Project Management
- Content Marketing
- Laws and business ethics
- Lead generation and email marketing
- Digital Marketing Laws
- Mobile Marketing
How Long Does the Bachelor Degree in Digital Marketing Take ?
The Digital Marketing Degree Program lasts 3 to 4 years.
Where can I Work with the Digital Marketing Career ?
Recent graduates of this degree are working in industries as diverse as telecommunications, automotive, logistics, retail, property, e-commerce and marketing. In roles that cover digital marketing, social networking, customer and business analysis, sales and marketing campaign development.
Job titles commonly associated with digital marketing:
- Social Media Manager
- SEO Specialist
- Digital Brand Manager
- Specialist in means of payment
- Content Marketing Specialist
Countries and Cities Where You Can Study the Free Bachelor Degree in Digital Marketing Getting a Scholarship
- United Kingdom
- United Arab Emirates
- United States
Institutes, Centers and Universities Where the Free Bachelor Degree in Digital Marketing is Possibly Taught, through Scholarships
Degree in Digital Marketing
- Harbour Space University
- Barcelona, Spain.
Degree in Communication and Digital Marketing
- Mykolas Romeris University
- Vilnius, Lithuania.
Degree in Digital Marketing
- Derby University
- England, United Kingdom.
Degree in Digital Marketing Communications
- University of Abu Dhabi
- Abu Dhabi, United Arab Emirates.
Bachelor of Business Administration (Digital Marketing and Advertising)
- Liberty University
- Virginia, United States.
Degree in Digital Marketing Specialist
- Toronto School of Management (TSoM)
- Toronto Canada.
Bachelor of Arts in Multimedia Marketing
- Schmalkalden University of Applied Sciences
- Schmalkalden, Germany.
Degree in Digital Media
- RMIT University
- Victoria, Australia.
Bachelor Degree in Digital Marketing Reference Prices
The prices of the Digital Marketing Degree can be varied. The prices of these degrees are between $5,700 and $34,000. In some cases it can have a higher cost.
The cost of this degree will vary according to the country where it is taught, the institution or university that teaches the degree, the modality, the duration and the materials provided during the study, among other factors.
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