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As more people become aware of your business, so does the potential to turn those people into customers. Advertising is the process of creating public awareness of your business or organization, brand, products or services through media coverage and other forms of communication. Advertising helps increase revenue and sales to ensure an organization’s success.

Advertising is designed to make a product or brand more visible. Usually, this strategy does not share or describe the specific benefits of a product, but puts it in front of as many eyes as possible. Ads are usually placed wherever the audience can easily see them.

Advertising helps raise awareness of an organization’s products or services. Advertising is usually a one-way, paid communication through a medium in which the sponsor is identified and the sponsor controls the message. All major media are used to deliver these messages, including digital media.

Because of the commercial importance you represent for organizations, several universities and educational institutes have developed study and training programs in this area. These programs are offered to the student in the form of Advertising Courses. Many of these courses are free of charge. 

In a Free Advertising Course you will learn about the combination of marketing, digital strategy and consumer motivation. Students in this course will receive the knowledge necessary to develop a successful career in advertising.

What are the Advertising Courses ?

An Advertising Course is a training program in the creation and diffusion of advertising information in different media, either from organizations, companies, brands, products or services; in order to capture people’s attention and turn them into future clients. 

In an Advertising Course students learn about the principles of advertising and marketing. They also learn how to create and manage advertising campaigns in different media. Students learn how to communicate better and manage different strategies to reach a more targeted audience.

An Advertising Course provides students with training in the legal, ethical and social responsibilities of advertisers, as well as ways to engage and communicate with customers and target audiences.

Topics covered in an Advertising Course include account planning and research, developing advertising plans, creative strategy, execution and process, and producing advertisements for print, electronic, and digital media.

Upon completion of this course, students will use this knowledge, along with experiences outside the classroom, to create a promotional and advertising plan to get consumers’ attention.

Program, Subjects and Content of the Advertising Course

These are some of the topics that can be included in the program content of an Advertising Course:

  • Introduction to communication
  • Advertising campaign and media planning
  • Communication theory and marketing research
  • Introduction to Advertising
  • Advertising and Public Relations
  • Principles of public relations
  • Media planning
  • Oral and visual communication
  • Creativity and campaign planning
  • Digital Public Relations and Corporate Communication
  • Advertising: principles, concepts and management
  • Communication research
  • Create Ads
  • Introduction to consumer behaviour
  • Introduction to advertising research
  • Advertising, public relations and market research
  • Ad Copywriting
  • Media laws and ethics
  • Techniques and methods of production
  • Advertising concepts and visualization

Countries and Cities Where You Could Study the Advertising Course for Free Getting a Scholarship

  • France
  • United States
  • New Zealand
  • Italy
  • India
  • Canada
  • United Kingdom
  • Spain

Institutes, Centers and Universities Where the Free Advertising Course is Possibly Given, through Scholarships

Advertising and Brand Strategy Course

  • SubdePub – INSEEC Communication & Advertising School
  • Paris, France.

Digital Advertising Strategies Course 

  • University of Colorado Boulder
  • Boulder, CO, United States.

Creative Advertising Course

  • Media Design School
  • Auckland, New Zealand.

Advertising Courses – Copywriting and Art Direction

  • Communication Academy
  • Milan, Italy.

Advertising, Design and Digital Communication Course

  • Intuit.Lab School
  • Mumbai, India.

Advertising and Graphic Design Course with Cooperative Diploma

  • Canada International Royal Arts College
  • Vancouver, Canada.

Advertising Course

  • International Career Institute
  • London, UK.

Advertising and Marketing Course

  • European University Campus
  • A Coruña, Spain.

Advertising Course

  • Baruch College – CAPS
  • Online.

Advertising Course Reference Prices

The prices of the Advertising Courses are varied. The prices of these courses are between $40 and $665. In some cases it may cost more.

The cost of these courses will vary depending on the country where the course is given, the institution or university that teaches the course, the modality, the duration of the course and the materials provided during the course, among other factors.

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